Narrative Cover Letter Example
Note: DO NOT use the exact sentences or phrases that are in this example. USE YOUR OWN!
Use the same font as your resume.
Addressee name
Title
Company
Address
City, State, Zip
Date
Dear Ms. Jones (if you don’t have a name use Recruiting Manager or Hiring Manager):
My focus on developing and executing analysis-driven online marketing plans enabled my previous
employer to enjoy a 25% sales growth in one year. I am excited about the opportunity to do the same
for Amazon in the role of Senior Marketing Manager, Sports & Outdoors. From my six informational
interviews with current Amazonians, and from what I learned at the Foster Meet-the Firm session, I
believe that I can hit the ground running and immediately deliver results in your fast-paced environ-
ment.
At HatsRUs, I developed their first social networking marketing plan, upgraded the online marketing
plan with new on-site placements, and created an affiliate marketing program. By effectively manag-
ing these projects we increased web traffic by 154% and sales by 25% within one year. Our social
networking and mobile marketing efforts not only drove traffic from new channels, but enhanced
the customer experience by building on their desire for value and increasing their ease of shopping.
I know how much Amazon values analytical and quantitative skills so I don’t mind admitting that I
am a data geek, and am highly proficient with SQL and Excel. In addition, my experience as leader
of the online marketing team has honed my strong communications and problem-solving skills. I
look forward to discussing with you in detail how I can use these skills and experience to benefit
Amazon’s Sports & Outdoors team.
Thank you for your time and attention.
Sincerely,
Your name
Full-Time MBA candidate | Class of 2014
Michael G. Foster School of Business, University of Washington
Copy and paste heading
from resume at the top
First Paragraph: Open
strongly, identifying your
unique experience that
will set you apart from
other candidates. Identify
the position you are ap-
plying for, and name drop
if appropriate. If you are
not applying through
OCR, mention where you
saw the job posting.
Throughout, use words
and phrases from the job
posting as much as possi-
ble. These key words are
highlighted in this exam-
ple so you can see how
they are used. This letter
is in response to a real
Amazon job posting.
Second paragraph: Build
on key accomplishments
that directly address their
requirements as stated in
the job posting.
Third (and fourth if
needed) paragraphs: Close
strongly with more rele-
vant skills, and letting
them know how much you
want to work for them –
that you know the com-
pany well from your re-
search - and what you can
do for them. Thank them!
